24. The author says that in some hot and dry areas it is advisable to A)build big lakes to store water Construct big pumping stations c channel water from nearby rivers to cropland D)build small and cheap irrigation systems 25. In order to raise the efficiency of the water supply, measures should be taken to A)centralize the management of water resources Bincrease the sense of responsibility of agencies at all levels c guarantee full protection of the environment Encourage local and regional control of water resources Passage Four Questions 26 to 30 are based on the following passage. We can see how the product life cycle works by looking at the introduction of instant coffee hen it was introduced, most people did not like it as well as regular coffee and it took several years to gain general acceptance(introduction stage). At one point though, instant coffee grew rapidly in popularity, and many brands were introduced(stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline is)when freeze-dried coffees were introduced(stage of The importance of the product life cyde to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. a marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling 26. According to the passage, when people grow fond of one particular brand of a product its sales willl a)decrease gradually Remain at the same level c become unstable 27. The first paragraph tells us that a new product is A) not easily accepted by the public Boften inferior to old ones at first C)often more expensive than old ones D) usually introduced to satisfy different tastes24. The author says that in some hot and dry areas it is advisable to ________. A) build big lakes to store water B) construct big pumping stations C) channel water from nearby rivers to cropland D) build small and cheap irrigation systems 25. In order to raise the efficiency of the water supply, measures should be taken to ________. A) centralize the management of water resources B) increase the sense of responsibility of agencies at all levels C) guarantee full protection of the environment D) encourage local and regional control of water resources Passage Four Questions 26 to 30 are based on the following passage. We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. 26. According to the passage, when people grow fond of one particular brand of a product, its sales will ________. A) decrease gradually B) remain at the same level C) become unstable D) improve enormously 27. The first paragraph tells us that a new product is ________. A) not easily accepted by the public B) often inferior to old ones at first C) often more expensive than old ones D) usually introduced to satisfy different tastes