Political and Legal Environment laws, regulations, and social pressures affecting marketers Laws may seek to promote fair Competition or limit product, price, distribution, promotion Regulations are rules written by government that have the force of law Self Regulations Influences on Laws and RegulationsPolitical and Legal Environment: laws, regulations, and social pressures affecting marketers Laws may seek to Promote Fair Competition or limit product, price, distribution, promotion Regulations are rules written by government that have the force of law Self Regulations: Influences on Laws and Regulations