Greenwashing Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organizations products, aims or policies are environmentally friendly(Kahle, 2014) Lynn R Kahle, Eda Gurel-Atay, Eds(2014) Communicating Sustainability for the Green Economy. New York: M.E. SharpeGreenwashing Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization‘s products, aims or policies are environmentally friendly (Kahle, 2014). Lynn R. Kahle, Eda Gurel-Atay, Eds (2014). Communicating Sustainability for the Green Economy. New York: M.E. Sharpe