点击下载：复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chaper4 Analyzing Consumer Markets and Buying Behavior
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1. Stimulus- Response Model 2. Influences on Buying Behaviors 3. Buyer Decision Making1. Stimulus – Response Model 2. Influences on Buying Behavior 3. Buyer Decision Making
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点击下载：复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chaper4 Analyzing Consumer Markets and Buying Behavior
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