Strategic Partnerships Strategic partnerships change the way information is shared and inventory is managed within a supply chain,possibly eliminating the impact of the bullwhip effect. Vendor managed inventory In VMI,the manufacturer does not rely on the orders placed by a retailer,thus avoiding the bullwhip effect entirely.Strategic Partnerships „ Strategic partnerships change the way information is shared and inventory is managed within a supply chain, possibly eliminating the impact of the bullwhip effect. „ Vendor managed inventory „ In VMI, the manufacturer does not rely on the orders placed by a retailer, thus avoiding the bullwhip effect entirely