3. 4Rs marketing strategies American scholar Done Schultz proposed 4Rs marketing strategies That is l. relative-现代企业营销的关键在于能否与消费 者建立关联( relative)、 3. relation-·能否开展关系营销( relation/) 2. reaction--能否提高市场反应速( reaction 4. reward-能否得到回报( reward)。3. 4Rs marketing strategies American scholar Done Schultz proposed 4Rs marketing strategies. That is: 1. relative---现代企业营销的关键在于能否与消费 者建立关联(relative)、 2. reaction---能否提高市场反应速(reaction) 3. relation---能否开展关系营销(relation)、 4. reward---能否得到回报(reward)