1-7 Objectives of Trade Promotions 17-10 Obtain distribution for new products ● Maintain trade support for established brands Encourage retailers to display established brands o Build retail inventories 制计价蜀易大孝 国际商学院市场营销学系z Obtain distribution for new products z Maintain trade support for established brands z Encourage retailers to display established brands z Build retail inventories 17－10 17－10 I-7 Objectives of Trade Promotions