Understanding the sports industry Sport- Source of diversion or physical 夤 activity engaged in for pleasure Sports as Entertainment-Reebok president Robert meers, We've recognized for several years that sport is part of entertainment The market now is really sports, fashion and music.We can t expect to ignore reality and survive 文Understanding the Sports Industry • Sport - Source of diversion or physical activity engaged in for pleasure • Sports as Entertainment - Reebok president Robert Meers, “We’ve recognized for several years that sport is part of entertainment. The market now is really sports, fashion and music. We can’t expect to ignore reality and survive