Consideration,or in another term,the you-attitude,becomes more and more important in business writing.Good business writing can and should promote good relations between you and your reader This means you should share your reader's point of view and keep your reader's needs in mind.If you were asking a customer who had requested a refund to return a sales slip,the following sentence would not build good will."We require that you sign and return the sales slip before we can process a refund."The emphasis here is that the writer and the company need to process a refund but the reader's need is not mentioned. The revised sentence concerns more about the reader's benefit-to receive a quick refund: "So you can receive your refund quickly,please sign and return the sales slip."For another example,if you write "Please accept out apologies for the delay",it is perfectly polite.But you may let your reader know what you care by saying "We hope you have not been seriously inconvenienced by the delay." Effective business writing should always be courteous.The success of your business depends largely on how you can treat people.If you treat them politely,they will like to do more business with you.They are willing to read a sentence like"Thank you for your recent order"instead of a cold statement"We have received your order."In this way,courtesy increases the effect of business writing. In short,the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers. This means,in mind.这就意味着你必须站在你的读者的角度，时刻想着读者的需求。 In short,.influence the readers总而言之，上面提级的原则是确保一篇好的商业写作的方法。 篇好的商业写作不仅可以传递信息而且会更有效地影响读者。7 Consideration, or in another term, the you–attitude, becomes more and more important in business writing. Good business writing can and should promote good relations between you and your reader. This means you should share your reader’s point of view and keep your reader’s needs in mind. If you were asking a customer who had requested a refund to return a sales slip, the following sentence would not build good will. “We require that you sign and return the sales slip before we can process a refund.” The emphasis here is that the writer and the company need to process a refund but the reader’s need is not mentioned. The revised sentence concerns more about the reader’s benefit-to receive a quick refund: “So you can receive your refund quickly, please sign and return the sales slip. ” For another example, if you write “Please accept out apologies for the delay ”, it is perfectly polite. But you may let your reader know what you care by saying “We hope you have not been seriously inconvenienced by the delay.” Effective business writing should always be courteous. The success of your business depends largely on how you can treat people. If you treat them politely, they will like to do more business with you. They are willing to read a sentence like “Thank you for your recent order” instead of a cold statement “We have received your order.” In this way, courtesy increases the effect of business writing. In short, the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers. This means … in mind. 这就意味着你必须站在你的读者的角度，时刻想着读者的需求。 In short, … influence the readers 总而言之，上面提级的原则是确保一篇好的商业写作的方法。 一篇好的商业写作不仅可以传递信息而且会更有效地影响读者