1-3.New Product Development Process 9-6 Marketing Business Strategy Analysis Concept Product Development Development and Testing Idea Test Screening Marketing Idea Commercialization Generation 至（竹至多大学 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 9－6 I-3. New Product Development Process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization