Consumer search The optimal Search strategy. EB Reservation Price 0 Accept R Reject Michael R Baye, Managerial Economics and Business Strategy, 3e. CThe McGraw-Hill Companies, Inc, 1999Michael R. Baye, Managerial Economics and Business Strategy, 3e. ©The McGraw-Hill Companies, Inc. , 1999 Consumer Search The Optimal Search Strategy. c c EB Reservation Price Accept R Reject $ P 0