点击下载:复旦大学:《营销管理》PPT课件讲义_The Environment in Which Marketing Operates
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2. Overall objectives sales profit, long-run existence Consumer acceptance2. Overall objectives ◼ sales, ◼ profit, ◼ long-run existence. ◼ Consumer acceptance
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点击下载:复旦大学:《营销管理》PPT课件讲义_The Environment in Which Marketing Operates
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