Advertising is the growing business of bringing information to a large number of people for the purpose of simply to make a "target group"respond in a way to the advertiser's desires.The information may be transmitted by means of the print media,or over the air.When advertisers choose a medium or a group of media to deliver their message,they must consider the kind of product they plan to sell,and the kind of people who are most likely to buy it.They must figure out how to reach the maximum number of people at the lowest possible cost.The cost of reaching a thousand people,for instance,is different in each medium.In the print media,such as newspapers and magazines,advertisers buy space in which to display their messages.In the broadcast media -radio and television-they buy time in which to present them. In most cases,manufacturers and other advertisers do not produce their own advertising. Instead,they rely on advertising agencies that bring together many people with specialized talents in various fields.The advertising agency is no other than a service company.It is appointed by a client to perform certain functions,including planning,creating,researching, producing,and placing printed advertisements and broadcast commercials for the client.Large agencies employ a great variety of specialists,among whom are writers,artists,photographers, film-production specialists,musicians,actors,producers,and directors.Experts in economics, law,accounting,marketing,media,management,and research are also involved in the advertising business. Advertising is..the advertiser's desires.广告是一种把信息传递给别人的新兴产业，其目的是 传递某种信息，售卖某种产品或服务，或者仅仅是使目标受体对广告者的信息做出反应。 They must figure out..cost.他们必须弄清楚怎样才能以最低廉的费用来影响最大数量的人群。 The advertising agency is.company.广告公司不仅仅是服务性机构。 Large agencies employ.advertising business.一些大的广告公司雇佣了各行业的专家，他们 之中有作家，艺术家， 摄影师，电影制作专家，音乐家，演员，制片人和导演。经济学，法 律，会计学，市场学， 传媒，管理和研究方面的专家也参与广告业。 55 Advertising is the growing business of bringing information to a large number of people for the purpose of simply to make a “target group” respond in a way to the advertiser’s desires. The information may be transmitted by means of the print media, or over the air. When advertisers choose a medium or a group of media to deliver their message, they must consider the kind of product they plan to sell, and the kind of people who are most likely to buy it. They must figure out how to reach the maximum number of people at the lowest possible cost. The cost of reaching a thousand people, for instance, is different in each medium. In the print media, such as newspapers and magazines, advertisers buy space in which to display their messages. In the broadcast media –radio and television-they buy time in which to present them. In most cases, manufacturers and other advertisers do not produce their own advertising. Instead, they rely on advertising agencies that bring together many people with specialized talents in various fields. The advertising agency is no other than a service company. It is appointed by a client to perform certain functions, including planning, creating, researching, producing, and placing printed advertisements and broadcast commercials for the client.Large agencies employ a great variety of specialists, among whom are writers, artists, photographers, film-production specialists, musicians, actors, producers, and directors. Experts in economics, law, accounting, marketing, media, management, and research are also involved in the advertising business. Advertising is … the advertiser’s desires.广告是一种把信息传递给别人的新兴产业，其目的是 传递某种信息，售卖某种产品或服务，或者仅仅是使目标受体对广告者的信息做出反应。 They must figure out … cost.他们必须弄清楚怎样才能以最低廉的费用来影响最大数量的人群。 The advertising agency is … company.广告公司不仅仅是服务性机构。 Large agencies employ … advertising business.一些大的广告公司雇佣了各行业的专家，他们 之中有作家，艺术家，摄影师，电影制作专家，音乐家，演员，制片人和导演。经济学，法 律，会计学，市场学，传媒，管理和研究方面的专家也参与广告业