THE TWO BASIC INVESTMENT CONCERNS ◆ PROFITABⅠTY (HOW MUCH MONEY WILL I MAKE, ◆RISK (WHAT ARE MY CHANCES OF MAKING IT?) 10/1599 Engineering economics 110/15/99 Engineering Economics 1 2 THE TWO BASIC INVESTMENT CONCERNS uPROFITABILITY (HOW MUCH MONEY WILL I MAKE?) uRISK (WHAT ARE MY CHANCES OF MAKING IT?)