Distribution Adjustment to Decrease Price escalation A Conventional route Import Processing Producer and Packing Intermediary Primary Agent Plant Wholesaler Wholesaler Smal A Retail Price: 170 yen/300g package Wholesaler Retailer B Retail Price: 128 yen/300g package Savings of 25% by restructuring B. Restructured route Import Processing Depots Producer and Packing letai gent Distribution Plant Wholesalers Distribution Centers Source: Michael R Czinkota. "Distribution of consumer Products in Japan: An Overview, Intemational Mark eting Review 2(Autumn Copyright 2001 by Harcourt, Inc. All rights reserved 1985)39-51Copyright © 2001 by Harcourt, Inc. All rights reserved. 11-10 Distribution Adjustment to Decrease Price Escalation Producer Import Agent Processing and Packing Plant Primary Wholesaler Intermediary Wholesaler Small Wholesaler Retailer Producer Import Agent Processing and Packing Plant Retailer Depots Distribution Wholesalers Distribution Centers A. Retail Price: 170 yen/300g package B. Retail Price: 128 yen/300g package A. Conventional Route B. Restructured Route Savings of 25% by restructuring Source: Michael R. Czinkota, “Distribution of Consumer Products in Japan: An Overview,” International Marketing Review 2 (Autumn 1985): 39-51