Three Hypotheses H1 Performance/Quality-In pursuing simple design tasks the quality of the results would be better with normalization whereas in complex design tasks the quality would be better with IA H2. Time- Normalization would require less time to perform than IA, irrespective of the complexity of the task involved H3 Preference - Designers would prefer the normalization method over the la methodThree Hypotheses H1. Performance/Quality - In pursuing simple design tasks the quality of the results would be better with normalization, whereas in complex design tasks the quality would be better with IA. H2. Time - Normalization would require less time to perform than IA, irrespective of the complexity of the task involved. H3. Preference - Designers would prefer the normalization method over the IA method