Marketing Implications Intangibility 1. REDUCE SERVICE COMPLEXITY 2 STRESS TANGIBLE CUES 3, MAKING COMMUNICATIONS MORE VIVID 4. FOCUS ON SERVICE QUALITYMarketing Implications: Intangibility 1. REDUCE SERVICE COMPLEXITY 2. STRESS TANGIBLE CUES 3. MAKING COMMUNICATIONS MORE VIVID 4. FOCUS ON SERVICE QUALITY