Three Levels of Business Planning Strategic planning by top-level corporate management Functional planning by top functional-level management such as the chief marketing officer Operational planning by supervisory managers 8 O Copy rights reserved, Zou Deqiang8 8 © Copy rights reserved, Zou Deqiang Three Levels of Business Planning • Strategic planning by top-level corporate management • Functional planning by top functional-level management such as the chief marketing officer • Operational planning by supervisory managers