Price Strategy Implementation Customary Pricing Every Day Low Price(EDLP) Place-based Fluctuations Time-based Fluctuations Yield Management One-Price Policy and Flexible Pricing Contingency Pricing• Customary Pricing – Every Day Low Price (EDLP) – Place-based Fluctuations – Time-based Fluctuations – Yield Management • One-Price Policy and Flexible Pricing – Contingency Pricing