The Entrepreneur Entrepreneur Assumes the risks of starting and operating his or her own business Must be able to lead others Must believe in his or her business idea Must have the self-confidence to accomplish business goals Creating a Winning E-Business 10 Second Edition Chapter 2Creating a Winning E-Business Second Edition, Chapter 2 10 The Entrepreneur ▪ Entrepreneur – Assumes the risks of starting and operating his or her own business – Must be able to lead others – Must believe in his or her business idea – Must have the self-confidence to accomplish business goals