重视长远效益和全局效益，并与国家的长远规划相呼应。同时，对我 国车计划进行分绍，让学生从中感知到民经济建设号发辰过程中歌得的大成就时立爬 自豪感 The website gaz ontite c om is the result of Soon-Chart Yu's desire to build his own business a nd his personal kowede ofnmanagerial skills as brand managcr for the sarching the allergy/asthma market and ng, d sell d well-the objectives and plans,and showed investors that he was serious about success,getting them to"cough up over $34 million was not difficult This chapter describes the process of planning as one of the functions of managers.What types of planning will Yu need to keep his business going? Lecture outline Introduction What Is Planning? Why Do Manage s Plan? of Goals and Plans in Planning Types of Plans Establishing Goals Steps in Goal Setting Developing Plans Criticisms of Planning Planning in Dynamic Environments Home Assignments: Review the questions listed in the lecture outline turing,present ion,discussion,teamwork and case study with the aid of multi-media 金业爱的甲特色，入管理伦理、社会责任、社会主文核心价信现，以及中国的 ic Management 9 Chap 7. Foundations of Planning 思政内容：企业在制定计划时应重视长远效益和全局效益，并与国家的长远规划相呼应。同时，对我 国五年计划进行介绍，让学生从中感知到我国国民经济建设与发展过程中取得的重大成就，树立民族 自豪感。 The website Gazoontite.com is the result of Soon-Chart Yu’s desire to build his own business and his personal knowledge of allergies and asthma. Yu honed his managerial skills as a brand manager for the Formula 409 cleaning product line at Clorox. However, after researching the allergy/asthma market and learning the intricacies of retailing, Yu took the plunge and started his own business. The gazoontite.com site offers over 1,000 high-quality products for people with breathing problems and sells its products online, in retail outlets, and through catalogs distributed in doctors’ offices. Because Yu had prepared well-thought-out objectives and plans, and showed investors that he was serious about success, getting them to “cough up” over $34 million was not difficult. This chapter describes the process of planning as one of the functions of managers. What types of planning will Yu need to keep his business going? Lecture Outline Introduction What Is Planning? Why Do Managers Plan? Purposes of Planning Planning and Performance How Do Managers Plan? The Role of Goals and Plans in Planning Types of Goals Types of Plans Establishing Goals Approaches to Establishing Goals Characteristics of Well-Designed Goals Steps in Goal Setting Developing Plans Contingency Factors in Planning Approaches to Planning Contemporary Issues in Planning Criticisms of Planning Effective Planning in Dynamic Environments Home Assignments: Review the questions listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Chap 8. Strategic Management 思政内容：介绍企业发展的中国特色，融入管理伦理、社会责任、社会主义核心价值观，以及中国的