Exporting and international lization Given that the firm you are working for fits with the profile of an"experimental exporting How do you help the firm to be seriously interested in exporting? Personal effort External information Strategy Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 8-12 Exporting and Internationalization Given that the firm you are working for fits with the profile of an “experimental exporting firm” How do you help the firm to be seriously interested in exporting? • Personal effort • External information • Strategy