Principles of Marketing 6-1 Session 6 Company and Marketing Strategy Text:Chapter 2,Appendix 2 雒對酒价置昌大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 6－1 Company and Marketing Strategy Principlesof Marketing Session 6 Text: Chapter 2, Appendix 2