Frequent Itemsets and Association rules Association Rules Applications -(1) Items products; baskets sets of products someone bought in one trip to the store Example application: given that many people buy beer and diapers together: Run a sale on diapers; raise price of beer. Only useful if many buy diapers beerFrequent Itemsets and Association Rules 8 Applications – (1) ▪ Items = products; baskets = sets of products someone bought in one trip to the store. ▪ Example application: given that many people buy beer and diapers together: ▪ Run a sale on diapers; raise price of beer. ▪ Only useful if many buy diapers & beer. Association Rules