.Moriarty,Mitchell and Wells,Alan Charlesworth,Routledge2018(Third Edition) .Advertising&IMC:principles practice,Moriarty,Mitchell and Wells. Moriarty,Mitchell and Wells .Digital Marketing:apractice approach,Alan Charlesworth,Routledge 2018 (Third Edition) 七、其他说明 大纲修订人：龚思颖 修订日期：2020.10.17 大纲审定人： 审定日期： 1313 • Moriarty，Mitchell and Wells, Alan Charlesworth, Routledge 2018 (Third Edition) • Advertising & IMC : principles & practice, Moriarty，Mitchell and Wells, Moriarty，Mitchell and Wells • Digital Marketing: a practice approach，Alan Charlesworth，Routledge 2018 (Third Edition) 七、其他说明 大纲修订人：龚思颖 修订日期：2020.10.17 大纲审定人： 审定日期：