Walmart business model analysis WAL☆MART Customer 沃尔玛 Activities Relationship Owned s Their Co-creat Purchasing I cost o Retail sale eaAdyof Cost-drive fromto assing model customer Drives itsirl selling goods minimizing segment; own-bpran d before Pany costs music D/LO suppliersscrpaying iture money Reven Structure Osterwalder's 9 point decomposition of a Business Model(Chesbrough, 2010)Osterwalder’s 9 point decomposition of a Business Model (Chesbrough, 2010) Everyday low price Shoppers convenience Saving time & money Owned & Direct Low Cost Engagement Mass Media Co-creation of products Mass communication 3 groups of customers Purchasing goods Their delivery (logistics) Total cost control Physical resources Human resources Company culture Strong buyer￾supplier R/S Suppliers keep prices & costs low Reaps EOS & optimizes cost structure Cost-drive model – minimizing costs Using technology to reduce costs gaining EOS Passing operating costs to suppliers Retail Sales from customer segment; music D/L Drives its own brand Adv of selling goods before paying Walmart business model analysis