Ideology a closely linked set of beliefs about the goal of politics and the most desirable political order Liberalism advocates government action to improve the welfare of individuals, support for civil rights and tolerance for social change Conservatism advocates a limited role for the government in helping individuals and support for traditional values and lifestylesIdeology • A closely linked set of beliefs about the goal of politics and the most desirable political order – Liberalism advocates government action to improve the welfare of individuals, support for civil rights and tolerance for social change – Conservatism advocates a limited role for the government in helping individuals and support for traditional values and lifestyles