Mass Marketing The firm engages in the mass production, mass distribution, and mass promotion of one product for all buyers Buyers can have the Model T in any color they want. as long as it's black Henry Ford O Copy rights reserved, Zou Deqiang6 6 © Copy rights reserved, Zou Deqiang Mass Marketing • The firm engages in the mass production, mass distribution, and mass promotion of one product for all buyers Buyers can have the Model T in any color they want … as long as it’s black. Henry Ford Buyers can have the Model T in any color they want … as long as it’s black. Henry Ford