1.Family behavior varies across the world 2.Religious value systems differ across the world 3.Scl the Internet)influences ture and behavior nce the think zens eg the pem government c Section4.Culture's Social Institutions 1.Cultural Values 2.Rituals 3.Symbols 4 Beliefs 5.Thought Processes (三)思考与实践 1堂棍书上木音概令 Social institutions Cultural values Rituals sLinguistic distance Cultural sensitivity Cultural borrowing Cultural congruence Planned chang 2.完成本章书后练习题 What role doe es the marketer play as a change agent? (2)Discuss the three cultural ure Is pervasive in all ma changrmrketer can pursue. ng acti What is the importance of cultural empathy to foreign marketers?How do they acquire cultural empathy (5)Why should a foreign marketer be concerned with the study of culture? (6)"Members of a society borrow from other cultures to solve problems that they face in common."What does this mean?What is the significance to marketing? (7)"For the inexperienced marketer,the 'similar-but-different'aspect of culture creates an illusion of similarity that usually does not exist."Discuss and give examples. (8)Social institutions affect culture and marketing in a variety of ways.Discuss,giving examnles (9)"Markets are the result of the thre teraction of a marketer's efforts,economic conditions,and all other elements of the cultureComment. (10)What are som problems inforeig in?Discus (11) Defend proposition that a multin at nal corporation has no responsibility for the consequences of an innovation beyond the direct effects of the innovation,such as the product's safety.performance.and so forth. (四)教学方法与手段 1.教学方法：课堂讲授：课堂练习。 2.教学手段：多媒体教学。 7 1. Family behavior varies across the world 2. Religious value systems differ across the world 3. School and education, and literacy rates 4. Media (magazines, TV, the Internet) influences culture and behavior 5. Government policies influence the thinking and behaviors citizens of adult citizens, e.g., the French government offers new “birth bonuses” of $800 given to women as an incentive to increase family size 6. Corporations influence culture via the products they market, e.g., MTV Section4. Culture’s Social Institutions 1. Cultural Values 2. Rituals 3. Symbols 4.Beliefs 5. Thought Processes （三）思考与实践 1. 掌握书上本章概念。 Social institutions Cultural values Rituals Linguistic distance Cultural sensitivity Cultural borrowing Cultural congruence Planned chang 2. 完成本章书后练习题。 （1） What role does the marketer play as a change agent? （2） Discuss the three cultural change strategies a foreign marketer can pursue. （3） “Culture is pervasive in all marketing activities.” Discuss. （4） What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy? （5） Why should a foreign marketer be concerned with the study of culture? （6） “Members of a society borrow from other cultures to solve problems that they face in common.” What does this mean? What is the significance to marketing? （7） “For the inexperienced marketer, the ‘similar-but-different’ aspect of culture creates an illusion of similarity that usually does not exist.” Discuss and give examples. （8） Social institutions affect culture and marketing in a variety of ways. Discuss, giving examples. （9） “Markets are the result of the three-way interaction of a marketer’s efforts, economic conditions, and all other elements of the culture.” Comment. （10） What are some particularly troublesome problems caused by language in foreign marketing? Discuss. （11） Defend the proposition that a multinational corporation has no responsibility for the consequences of an innovation beyond the direct effects of the innovation, such as the product’s safety, performance, and so forth. （四）教学方法与手段 1. 教学方法：课堂讲授；课堂练习。 2. 教学手段：多媒体教学