1-3a: The Marketing Concept Consumer Goal Orientation Orientation Marketing Concept Market-Driven Integrated pproach A Marketing Focus Value-Based Philosophy IBUS 166 CULTURE Lars Pemer. InstructorIBUS 166 CULTURE Lars Perner, Instructor 4 1-3a: The Marketing Concept Consumer Orientation Market-Driven Approach Integrated Marketing Focus Value-Based Philosophy Goal Orientation Marketing Concept