上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Learning Objectives Building relationships with customers and partners Proposal marketing strategies ④Bid/no-bid decision Development of a winning proposal Proposal preparation process and elements that may be included in a proposal Pricing considerations © Evaluation of proposals Types of contracts between the customer and the contractor Measuring success of proposal effortsLearning Objectives Building relationships with customers and partners Proposal marketing strategies Bid/no-bid decision Development of a winning proposal Proposal preparation process and elements that may be included in a proposal Pricing considerations Evaluation of proposals Types of contracts between the customer and the contractor Measuring success of proposal efforts