Question l:What was Canon's strategy in the photocopier business? (see Figure 1) Figure 1 Xerox's existing Canon's strategic Business Logic 1.Customer definition Medium/large Small companies companies individuals 2.Use pattern Centralized decentralized copying copying 3.Product characteristics high volume utility 4.distribution own sales force dealers 5.Service own service network dealers 6.Sale terms lease sale 7.Technology leading edge low costQuestion I: What was Canon’s strategy in the photocopier business? (see Figure 1) Figure 1 X erox’s existing Canon’s str ategic Busines s Logic 1. C ustomer definition M edium/large Small companies c o mpanies individuals 2. Use patte rn Centralize d decentralize d copying copyin g 3. Prod u ct characteri stics high v o l u me utility 4. distribution own sales force dea ler s 5. Service own service network deale r s 6. Sale terms lea se sale 7. Tec hnology leadi ng edge l ow c o s t