Overview of intellectual property Legal right What for? How? Patents Application and New inventions examination Original creative or Copyright artistic forms Exists automatically Distinctive identification Use and/or Trade marks of products or services registration Google Registered designs External appearance Registration* Valuable information Reasonable efforts Trade secrets not known to the public to keep secret 2023/12I12 9 2023/12/12 9 Overview of intellectual property Legal right What for? How? Copyright Original creative or artistic forms Trade marks Distinctive identification of products or services Use and/or registration Registered designs Registration* Patents New inventions Application and examination Exists automatically Trade secrets External appearance Valuable information not known to the public Reasonable efforts to keep secret