50)Web pages contain both unstructured information and which are connections to Web pa Answer: hyperlinks Diff: 1 Page Ref: 290 51)Web are used to automatically read through the contents of Web sites Answer: crawlers/spiders Diff: 1 Page Ref: 289 52)A(n) is one or more Web pages that provide a collection of links to authoritative Web pages Answer: hub Diff: 1 Page Ref: 290 53)A(n) engine is a software program that searches for Web sites or files based on keyword Answer: search Diff: 1 Page Ref: 291 4)In the Lotte. com retail case, the company deployed SAS for Customer Experience Analytics to better understand the quality of customer traffic on their Web site, classify order rates, and see which had the most visitors Answer: channels Diff: 2 Page Ref: 297 55) Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site Answer: Off-site Diff:1 page ref: 299 56)A(n) Web site contains links that send traffic directly to your Web site Answer: referral Diff: 2 Page Ref: 301 57) statistics help you understand whether your specific marketing objective for a Web page is being achieved Answer: Conversion Diff: 1 Page Ref: 302 58)In the Tito's Vodka case, it was important that social media users all had a(n) brand experience Answer: consistent Diff: 2 Page Ref: 306 Copyright C 2018 Pearson Education, Inc8 Copyright © 2018 Pearson Education, Inc. 50) Web pages contain both unstructured information and ________, which are connections to other Web pages. Answer: hyperlinks Diff: 1 Page Ref: 290 51) Web ________ are used to automatically read through the contents of Web sites. Answer: crawlers/spiders Diff: 1 Page Ref: 289 52) A(n) ________ is one or more Web pages that provide a collection of links to authoritative Web pages. Answer: hub Diff: 1 Page Ref: 290 53) A(n) ________ engine is a software program that searches for Web sites or files based on keywords. Answer: search Diff: 1 Page Ref: 291 54) In the Lotte.com retail case, the company deployed SAS for Customer Experience Analytics to better understand the quality of customer traffic on their Web site, classify order rates, and see which ________ had the most visitors. Answer: channels Diff: 2 Page Ref: 297 55) ________ Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site. Answer: Off-site Diff: 1 Page Ref: 299 56) A(n) ________ Web site contains links that send traffic directly to your Web site. Answer: referral Diff: 2 Page Ref: 301 57) ________ statistics help you understand whether your specific marketing objective for a Web page is being achieved. Answer: Conversion Diff: 1 Page Ref: 302 58) In the Tito's Vodka case, it was important that social media users all had a(n) ________ brand experience. Answer: consistent Diff: 2 Page Ref: 306