利的简+子 《营销学原理》 期末考试试卷答案 superior product image. (4 points) Criteria: (1)When the answer hits the importance of balance between the market opportunity and Harley's positioning strategy,2 points should be awarded. (2)When Harley's high-end image is considered worth maintaining,4 points can be granted. (3)When the new market potential for small model is discussed,either positive or negative anticipation of Harley's future action,if supported by solid backup is acceptable for this question,therefore 4 points are to be awarded. --END--《营销学原理》 期末考试试卷答案 superior product image. (4 points) Criteria: (1) When the answer hits the importance of balance between the market opportunity and Harley’s positioning strategy, 2 points should be awarded. (2) When Harley’s high-end image is considered worth maintaining, 4 points can be granted. (3) When the new market potential for small model is discussed, either positive or negative anticipation of Harley’s future action, if supported by solid backup is acceptable for this question, therefore 4 points are to be awarded. -- END -- 4