DONT THROW GOOD MONEY Purpose AT A BAD IDEA. □ The primary purpose of research is to reduce the level of risk of a marketing decision netmae you launch your new produc. see f anyone wants it. etesi your new mosT t Greenfieldonline O Copy rights reserved, Zou Deqiang4 4 © Copy rights reserved, Zou Deqiang Purpose The primary purpose of research is to reduce the level of risk of a marketing decision The primary purpose of research is to reduce the level of risk of a marketing decision