Types of Consumer Promotional tools Coupons a Manufacturers'coupons a 300 billion coupons issued, 293 billion thrown away only makes sense(according to P&g) when a new product is introduced. a in response to competition, or to target a consumer base who wont purchase unless a coupon is issued11-12 Types of Consumer Promotional Tools ƒ Coupons Coupons ƒ Manufacturers’ coupons Manufacturers’ coupons ƒ 300 billion coupons issued, 293 billion 300 billion coupons issued, 293 billion thrown away thrown away ƒ only makes sense (according to P&G) only makes sense (according to P&G) ƒ when a new product is introduced, when a new product is introduced, ƒ in response to competition, or in response to competition, or ƒ to target a consumer base who won’t purchase to target a consumer base who won’t purchase unless a coupon is issued. unless a coupon is issued