BRAND IMAGE 11-17 It means all of the associations that Consumers hold with a specific brand. Because of these associations,brand becomes valuable to company.That means it becomes brand equity. 国际商学院市场营销学系BRAND IMAGE ¾ It means all of the associations that Consumers hold with a specific brand. ¾ Because of these associations, brand becomes valuable to company. That means it becomes brand equity. 11 －17 11 －17