What Is Control? Control -the process of monitoring activities to ensure that they are being accomplished as planned and of correcting significant deviations control systems are judged in terms of how well they facilitate goal achievement marker control-emphasizes the use of external market mechanisms to establish standards of performance useful where products and services are distinct useful where marketplace competition is considerable divisions turned into profit centers and judged by the percentage of total corporate profits each contributes ©Prentice Hall,2002 18-4What Is Control? Control – the process of monitoring activities to ensure that they are being accomplished as planned and of correcting significant deviations – control systems are judged in terms of how well they facilitate goal achievement – market control - emphasizes the use of external market mechanisms to establish standards of performance • useful where products and services are distinct • useful where marketplace competition is considerable • divisions turned into profit centers and judged by the percentage of total corporate profits each contributes © Prentice Hall, 2002 18-4