Outline 2-2 I.The Company's Microenvironment II.The Company's Macroenvironment III.Responding to the Marketing Environment 對计至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 2－2 Outline I. The Company’s Microenvironment II. The Company’s Macroenvironment III. Responding to the Marketing Environment