Legal Issues(continued) Trademark and service mark Distinctive symbol, word, or phrase used to identify a business Make it easy for consumers to identify source of products and services U.S. Patent and Trademark Office good source of information on trademarks and service marks Creating a Winning E-Business 9 Second Edition Chapter 5Creating a Winning E-Business Second Edition, Chapter 5 9 Legal Issues (continued) ▪ Trademark and service mark – Distinctive symbol, word, or phrase used to identify a business – Make it easy for consumers to identify source of products and services – U.S. Patent and Trademark Office good source of information on trademarks and service marks