IV.Brand Management 11-11 1.Brand Equity Analysis 2. Product Representativity within a brand 3. Relationship of Brand and Product 4. Brand Equity Analysis and Brand Building 5. Major Brand Decisions 6. Brand Strategy 制卧价蜀易大学 国际商学院市场营销学系IV. Brand Management 1. Brand Equity Analysis 2. Product Representativity within a brand 3. Relationship of Brand and Product 4. Brand Equity Analysis and Brand Building 5. Major Brand Decisions 6. Brand Strategy 11 －11 11 －11