Date Topic Date Readings Session 1 Overview and None ession 2 E-Commerce Sep 6 LT Chapter 1 and 2 Business models Session 3Internet Sep 11 LT Chapter 3 Infrastructure Session 4 Online Retailing and Sep 13 TBA Price Dispersion-l Session 5 Online Retailing andSep 18 TBA Price Dispersion-lI Session 6 Channel Interaction Sep 20 TBA ession Product Selection Sep 25 TBA and Internet Session 8 Sep 27 TBA Marketing Session 9 Mid Term Review Oct 2 Session 10 Mid Term Exam 1 Oct 4 Session 11 Long Tail Marketing Oct 9 TBA Also discuss midterm Session 12 Search Engines Oct 11 Guest Lecture,Search Stern Professor Wars: LT Chapter 2 Page 70-72, LT Chapter Session 13 STATA Tutorial oct 16 Session 14 Search Engine Oct 18 Disintermediation in the Advertising+ U.SAuto Industry,LT Internet Auto ChIl page 649-675 industry Session 15 Geo ly, Internet Oct 23 TBA and Structure Session 16 Retail Industry Oct 25 Guest Lecture Director of Dannon, Jim Pa anos Session 17 Mid Term Review Oct 30 SessionDate Topic Date Readings Session 1 Overview and Syllabus Sep 4 None Session 2 E-Commerce Business Models Sep 6 LT Chapter 1 and 2 Session 3 Internet Infrastructure Sep 11 LT Chapter 3 Session 4 Online Retailing and Price Dispersion-I Sep 13 TBA Session 5 Online Retailing and Price Dispersion-II Sep 18 TBA Session 6 Channel Interaction Sep 20 TBA Session 7 Product Selection and Internet Exchanges Sep 25 TBA Session 8 “Long Tail” Marketing Sep 27 TBA Session 9 Mid Term Review Oct 2 Session 10 Mid Term Exam 1 Oct 4 Session 11 Long Tail Marketing Oct 9 TBA Also discuss Midterm Exam Answers Session 12 Search Engines Oct 11 Guest Lecture, Search Engine Wars: LT Chapter 2 Page 70-72, LT Chapter 8 Stern Professor Session 13 STATA Tutorial Oct 16 Session 14 Search Engine Advertising + Internet & Auto industry Oct 18 Disintermediation in the U.S. Auto Industry, LT Ch11 page 649-675 Session 15 Geography, Internet and Industry Structure Oct 23 TBA Session 16 Retail Industry Oct 25 Guest Lecture Director of Dannon, Jim Panos Session 17 Mid Term Review Session Oct 30