things of value,agreed-upon conditions,a time of agreement,and a place of agreement. Relationship marketing:The process of creating,maintaining,and enhancing strong,value-laden relationships with customer and other stakeholders. 3.问题与应用（能力要求） Do you think the campaign is inspiring or just a way to get women to buy products? (三)思考与实践 Is the company just using "real"women to gain more profit? (四) 教学方法与手段 介绍本章教学主要采用的方法和手段为课堂讲授、多媒体教学、网络辅助教 学、分组讨论、课堂讨论等。 Topic Two:UK Taxation 1 Brief introduction to UK Taxation 目的与要求 Understanding the function and purpose of tax Knowing tax environment Knowing the structure of UK tax system Knowing Tax avoidance and tax evasion 思政元素：本部分介绍了税收相关知识，以及具体讲解了英国税收体系制度。 讲解时，可引导学生了解我国情以及基于国情所设计的税收制度的背景，增强 学生对我国税收体系制度的认可和自信。 This part introduces the relevant knowledge of taxation and explains the structure of UK tax system in detail.During the lesson,students can be guided to know about China's national conditions and the background of the tax system designed based on the condition,so as to enhance students'recognition and confidence in China tax system. (二)教学内容 1.主要内容 Function and purpose of tax Economic factors: Used to encourage and discourage certain types of activity Social factors: Redistribution of income and wealth. Environmental factors:8 things of value, agreed-upon conditions, a time of agreement, and a place of agreement. Relationship marketing: The process of creating, maintaining, and enhancing strong, value-laden relationships with customer and other stakeholders. 3. 问题与应用（能力要求） Do you think the campaign is inspiring or just a way to get women to buy products? (三) 思考与实践 Is the company just using “real” women to gain more profit? (四) 教学方法与手段 介绍本章教学主要采用的方法和手段为课堂讲授、多媒体教学、网络辅助教 学、分组讨论、课堂讨论等。 Topic Two: UK Taxation 1 Brief introduction to UK Taxation (一) 目的与要求 Understanding the function and purpose of tax Knowing tax environment Knowing the structure of UK tax system Knowing Tax avoidance and tax evasion 思政元素：本部分介绍了税收相关知识，以及具体讲解了英国税收体系制度。 讲解时，可引导学生了解我国情以及基于国情所设计的税收制度的背景，增强 学生对我国税收体系制度的认可和自信。 This part introduces the relevant knowledge of taxation and explains the structure of UK tax system in detail. During the lesson, students can be guided to know about China's national conditions and the background of the tax system designed based on the condition, so as to enhance students' recognition and confidence in China tax system. (二) 教学内容 1.主要内容 Function and purpose of tax Economic factors: Used to encourage and discourage certain types of activity. Social factors: Redistribution of income and wealth. Environmental factors: