3/21/2017 Bureau of Consumer Protection Bureau of Consumer Protection Division of Advertising Practices Division of Advertising Practices ·Priorities include ·Priorities include monitoring and developing effective monitoring and reporting on industry enforcement strategies for new advertising practices regarding the marketing of techniques and media violent movies,music,and electronic games -monitoring and reporting on advertising food to children to children,including practices by food monitoring and reporting on alcohol and companies and the media on childhood tobacco marketing practices obesity Dannon's popular Activia brand yogurt lured consumers into Bureau of Consumer Protection e9arecas actually pretty much the same as Division of Advertising Practices every other kind of yogurt Develops,reviews,and enforces consumer protection laws,regulations,and Guides including dietary supplement guides When consumers raised questions about what was actually seasoning Coordinates and addresses current consumer Taco Bell's seasoned beef,the protection issues with state,federal,and company didn't know how to respond. international law enforcement agencies Provides guidance to litigators within the It was simply using oat filler--which Bureau of Consumer Protection on bankruptcy- means the meat isn't seasoned beef at all,according to USDA standards. related issues 3/21/2017 5 Bureau of Consumer Protection Division of Advertising Practices • Priorities include - monitoring and developing effective enforcement strategies for new advertising techniques and media - monitoring and reporting on advertising food to children, including practices by food companies and the media on childhood obesity Bureau of Consumer Protection Division of Advertising Practices • Priorities include - monitoring and reporting on industry practices regarding the marketing of violent movies, music, and electronic games to children - monitoring and reporting on alcohol and tobacco marketing practices Dannon's popular Activia brand yogurt lured consumers into paying more for its purported nutritional benefits -- when it was actually pretty much the same as every other kind of yogurt When consumers raised questions about what was actually seasoning Taco Bell's seasoned beef, the company didn't know how to respond. It was simply using oat filler -- which means the meat isn't seasoned beef at all, according to USDA standards. Bureau of Consumer Protection Division of Advertising Practices • Develops, reviews, and enforces consumer protection laws, regulations, and Guides including dietary supplement guides • Coordinates and addresses current consumer protection issues with state, federal, and international law enforcement agencies • Provides guidance to litigators within the Bureau of Consumer Protection on bankruptcy￾related issues