Rheology ·Rheology TXUTO [Greek rheos -"to flow"]is the study of deformation and flow of matter ·Name was coined by Dr. Marcus reiner instead of the more obscure “continuum mechanics' Motto of the Society of Rheology:“Panta Rhei'”or l “everything flows'” after HeraclitusRheology • Rheology [Greek rheos - “to flow”] is the study of deformation and flow of matter • Name was coined by Dr. Marcus Reiner instead of the more obscure “continuum mechanics” • Motto of the Society of Rheology:“Panta Rhei” or “everything flows” - after Heraclitus