KEYS LLAU ING NEW BRANDS o Finding new customer segments that have synergy with an existing brand such as COS and Monki .o Determining the right positioning in those segments, including product characteristics that are differentiated from the mass market and that target customers will welcome Assembling an experienced, knowledgeable management team eKEYS TO LAUNCHING NEW BRANDS ❖ Finding new customer segments that have synergy with an existing brand such as COS and Monki ❖ Determining the right positioning in those segments, including product characteristics that are differentiated from the mass market and that target customers will welcome ❖ Assembling an experienced, knowledgeable management team