Embracing“web3.0 tainly not limited to those. At the same "SPARQL Query Language for RDF, "W3C Lassila's work in the 1990s on machine- time, the application scope for Web orkingdraft26Mar.2007;www.w3.org/ interpretable metadata for Web resources technologies is expanding elsewhere. TR/rdf-sparql-queryl For example, W3C has started an initia- 4. J Hendler, " The Dark Side of the Semantic He is an elected member of the w3c advi- tive dubbed the Ubiquitous Web, ack Web. "IEEE Intelligent Systems, voL 22 soryBoardContacthimatwww.lassila.org. nowledging the benefits of expanding 1,2007,pp.2-4. the Web's reach beyond our desktop 5. T. Bemers-Lee, J Hendler, and 0. Lassila, "The James Hendler is the Tetherless World Chair at and laptop computers to other types of Semantic Web, "Scientific Am, May 2001 Rensselaer Polytechnic Institute, where he devices and situations. The synergies directs the Future of Information project and between ubiquity and semantics are an Ora Lassila is a research fellow at the Nokia has appointments in the computer science exciting area in which we expect to see Research Center in Cambridge, Massachu and cognitive science departments. He also ignificant future work. setts, and is completing a PhD in computer es as the associate director of the web science from the Helsinki University of Technology. Previously, he's been a software MIT and is a member of the w3C's Semantic bout six years ago, we outlined a engineer, an entrepreneur, a venture capi Web Coordination Group. Hendler is editor in vision for the Semantic Web. 5 alist, and has done research in knowledge chief of IEEE Intelligent Systems and serves luding a view in which data des representation and its application to produc n the board of reviewing editors for Science. cribed in a machine-interpretable way tion scheduling and logistics planning Contact him at ww coupled with a means for defining vocabularies and ontologies, would lead to a revolution in new Web appli- cations. In one of the article's asides Advertising Personnel we reflected that we couldnt really Advertiser Product Index Marion Delaney! Media,Advertising Director predict what the Semantic Web's "killer May I June 2007 Phone:+14158634717|Emal pplication" would be. Rather, we claimed, "the abilities of the SemanticAdvertiser Page number Marian Anderson I Advertising Coordinator Web are too general to be thought Phone:+17148218380|Fax:+17148214010 about in terms of solving one key prob-Classified Advertising 15 Email: manderson@computer.org lem or creating one essential gizmo. It will have uses we haven't dreamed of Sandy Brown I IEEE Computer Society I Business Development Manager om en nterprise data integration to the "Boldface denotes advertisements in this issue Phone:+17148218380|Fax+17148214010 coming generation of Web Tv, the cur- Email: sb.ieeemedia @ieee. org rent variety of Semantic-Web-powere applications make it clear that this was Adve Will Hamilton an understatement Phone:+12693812156 Fa:+12693812556 Mid Atlantic (product/recruitment) Email. wh.ieeemeda@ieee. ong Semantic Web are yet to be explored, phone: +1 732 27720760 xC+14153984156 and much research remains to be done, Email: dbieeemediaoieee org Fax+14402482594 Emailpeterd@pscottassoc.com Email: jd jeeemedia@ieee.org this technology is clearly transitioning gland(product) into a serious player in the modern Web universe. We might not like the 9782440103 Fa:+17709934423 Email: mr seemed a @ieee. org term"Web 3. 0." but we enthusiastical ma: je. ieeemedia @ieee.org Emailtlynntom@mindspring.com ly embrace the technologies it is bring recruitment) ing to the field Phone:+13108364064 Fa+12124197589 Email: j-restchacki@ieee.org Email: ho andwth@yahoo. cor Email: tmieeemeda@ieee. org Connecticut(product Midwest/Southwest(recruitment) Japan l.J. Markoff, "Entrepeneurs See a Web 498-4520 one:+13108364064 by Commonsense, The New York C+1847498-591 Fax+13108364067 Business, 12 Nov. 2006. Email: greenco@optonlinenet Email: dg. ieeemedia@ieee. org Email: tm.ieeemeda@ieee. org 2. Connected Services Framework 3.0 Develop- Europe (product) ers Guide, Microsoft, http://msdn2 hone:+17084425633 Phone:+441875825700 Fax+441875825701 microsoft. com/en-us/library/aa 303446 aspx. Emal: djieeemedia @ieee. org +184749859 Email- Emailimpress@impressmedia.com 3. E. Prudhomme MAY·JUNE2007 93tainly not limited to those. At the same time, the application scope for Web technologies is expanding elsewhere. For example, W3C has started an initia￾tive dubbed the Ubiquitous Web, ack￾nowledging the benefits of expanding the Web’s reach beyond our desktop and laptop computers to other types of devices and situations. The synergies between ubiquity and semantics are an exciting area in which we expect to see significant future work. About six years ago, we outlined a vision for the Semantic Web,5 including a view in which data des￾cribed in a machine-interpretable way, coupled with a means for defining vocabularies and ontologies, would lead to a revolution in new Web appli￾cations. In one of the article’s asides, we reflected that we couldn’t really predict what the Semantic Web’s “killer application” would be. Rather, we claimed, “the abilities of the Semantic Web are too general to be thought about in terms of solving one key prob￾lem or creating one essential gizmo. It will have uses we haven’t dreamed of.” From enterprise data integration to the coming generation of Web TV, the cur￾rent variety of Semantic-Web-powered applications make it clear that this was an understatement. Although many aspects of the Semantic Web are yet to be explored, and much research remains to be done, this technology is clearly transitioning into a serious player in the modern Web universe. We might not like the term “Web 3.0,” but we enthusiastical￾ly embrace the technologies it is bring￾ing to the field. References 1. J. Markoff, “Entrepeneurs See a Web Guided by Commonsense,” The New York Times, Business, 12 Nov. 2006. 2. Connected Services Framework 3.0 Develop￾ers Guide, Microsoft, 2006; http://msdn2. microsoft.com/en-us/library/aa303446.aspx. 3. E. Prud’hommeaux and A. Seaborne, “SPARQL Query Language for RDF,” W3C working draft, 26 Mar. 2007; www.w3.org/ TR/rdf-sparql-query/. 4. J. Hendler, “The Dark Side of the Semantic Web,” IEEE Intelligent Systems, vol. 22, no. 1, 2007, pp. 2–4. 5. T. Berners-Lee, J. Hendler, and O. Lassila, “The Semantic Web,” Scientific Am., May 2001. Ora Lassila is a research fellow at the Nokia Research Center in Cambridge, Massachu￾setts, and is completing a PhD in computer science from the Helsinki University of Technology. Previously, he’s been a software engineer, an entrepreneur, a venture capi￾talist, and has done research in knowledge representation and its application to produc￾tion scheduling and logistics planning. Lassila's work in the 1990s on machine￾interpretable metadata for Web resources contributed to the Semantic Web’s launch. He is an elected member of the W3C Advi￾sory Board. Contact him at www.lassila.org. James Hendler is the Tetherless World Chair at Rensselaer Polytechnic Institute, where he directs the Future of Information project and has appointments in the computer science and cognitive science departments. He also serves as the associate director of the Web Science Research Initiative, headquartered at MIT, and is a member of the W3C’s Semantic Web Coordination Group. Hendler is editor in chief of IEEE Intelligent Systems and serves on the board of reviewing editors for Science. Contact him at www.cs.rpi.edu/~hendler. MAY • JUNE 2007 93 Embracing “Web 3.0” Advertising Sales Representatives Mid Atlantic (product/recruitment) Dawn Becker Phone: +1 732 772 0160 Fax: +1 732 772 0164 Email: db.ieeemedia@ieee.org New England (product) Jody Estabrook Phone: +1 978 244 0192 Fax: +1 978 244 0103 Email: je.ieeemedia@ieee.org New England (recruitment) John Restchack Phone: +1 212 419 7578 Fax: +1 212 419 7589 Email: j.restchack@ieee.org Connecticut (product) Stan Greenfield Phone: +1 203 938 2418 Fax: +1 203 938 3211 Email: greenco@optonline.net Midwest (product) Dave Jones Phone: +1 708 442 5633 Fax: +1 708 442 7620 Email: dj.ieeemedia@ieee.org Will Hamilton Phone: +1 269 381 2156 Fax: +1 269 381 2556 Email: wh.ieeemedia@ieee.org Joe DiNardo Phone: +1 440 248 2456 Fax: +1 440 248 2594 Email: jd.ieeemedia@ieee.org Southeast (recruitment) Thomas M. Flynn Phone: +1 770 645 2944 Fax: +1 770 993 4423 Email: flynntom@mindspring.com Southeast (product) Bill Holland Phone: +1 770 435 6549 Fax: +1 770 435 0243 Email: hollandwfh@yahoo.com Midwest/Southwest (recruitment) Darcy Giovingo Phone: +1 847 498-4520 Fax: +1 847 498-5911 Email: dg.ieeemedia@ieee.org Southwest (product) Steve Loerch Phone: +1 847 498 4520 Fax: +1 847 498 5911 Email: steve@didierandbroderick.com Northwest (product) Peter D. Scott Phone: +1 415 421-7950 Fax: +1 415 398-4156 Email: peterd@pscottassoc.com Southern CA (product) Marshall Rubin Phone: +1 818 888 2407 Fax: +1 818 888 4907 Email: mr.ieeemedia@ieee.org Northwest/Southern CA (recruitment) Tim Matteson Phone: +1 310 836 4064 Fax: +1 310 836 4067 Email: tm.ieeemedia@ieee.org Japan Tim Matteson Phone: +1 310 836 4064 Fax: +1 310 836 4067 Email: tm.ieeemedia@ieee.org Europe (product) Hilary Turnbull Phone: +44 1875 825700 Fax: +44 1875 825701 Email: impress@impressmedia.com Advertiser | Product Index May | June 2007 Advertiser Page number Classified Advertising 15 *Boldface denotes advertisements in this issue Advertising Personnel Marion Delaney | IEEE Media, Advertising Director Phone: +1 415 863 4717 | Email: md.ieeemedia@ieee.org Marian Anderson | Advertising Coordinator Phone: +1 714 821 8380 | Fax: +1 714 821 4010 Email: manderson@computer.org Sandy Brown | IEEE Computer Society | Business Development Manager Phone: +1 714 821 8380 | Fax: +1 714 821 4010 Email: sb.ieeemedia@ieee.org