Limited-Effects Model The media may cause change within the audience as intended by the communicator,a result called conversion. The media may cause unintended change within an audience. The media may cause change that is only minor in form,intensity or duration.. The media may facilitate change(intended or not)that is actually caused by other social factors. The media may support the status quo, sustaining an audience in its beliefs or behavior rather than causing change.This is known as reinforcement. Finally,the media may prevent change,often through the propagandistic use of one-sided information aimed at an audience that would otherwise embrace change if it had all of the relevant information.Limited-Effects Model  The media may cause change within the audience as intended by the communicator, a result called conversion.  The media may cause unintended change within an audience.  The media may cause change that is only minor in form, intensity or duration..  The media may facilitate change (intended or not) that is actually caused by other social factors.  The media may support the status quo, sustaining an audience in its beliefs or behavior rather than causing change. This is known as reinforcement.  Finally, the media may prevent change, often through the propagandistic use of one-sided information aimed at an audience that would otherwise embrace change if it had all of the relevant information