Sales Enhancement and Operating Economias n Sales enhancement can occur because of market share gain, technological advancements to the product table, and filling a gap in the product line n Operating economies can be achieved because of the elimination of duplicate facilities or operations and personnel n Synergy -Economies realized in a merger where the performance of the combined firm exceeds that of its previously separate parts 23-523-5 Sales Enhancement and Operating Economies Sales enhancement can occur because of market share gain, technological advancements to the product table, and filling a gap in the product line. Operating economies can be achieved because of the elimination of duplicate facilities or operations and personnel. Synergy -- Economies realized in a merger where the performance of the combined firm exceeds that of its previously separate parts